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Headshot of Alice Marwick grinning goonily at the camera

Tiara.org is the personal homepage of Alice Marwick, aka alicetiara. I am an academic and social media researcher. I study the impact of commercial internet applications on identity and social interaction using ethnographic and qualitative methods.

For the 2016-2017 academic year, I am a Fellow at the Data & Society Research Institute in New York City. I am working on my next book, a study of how privacy disproportionately impacts marginalized individuals, tentatively titled Networked Privacy: Breaches and Boundaries in Social Media (under contract with Yale Press). As of fall 2017, I will be an Assistant Professor in the Department of Communication at University of North Carolina at Chapel Hill.

Formerly, I was Director of the McGannon Center for Communication Research, an Assistant Professor in Fordham University's Department of Communication and Media Studies, and an Academic Affiliate at the Center for Law and Information Policy at Fordham Law School. Before Fordham, I was a postdoctoral researcher at Microsoft Research New England in the Social Media Collective, and a Visiting Researcher at the Berkman Center for Internet and Society at Harvard Law School.

My first book, Status Update: Celebrity, Publicity & Branding in the Social Media Age (Yale 2013), is available from Amazon.com or Yale University Press as a book, ebook, and audiobook. It's an ethnography of how people in the SF tech scene use social media to boost their status and popularity, and how this affects their "offline" lives.

My second book is The Sage Handbook of Social Media edited with Jean Burgess and Thomas Poell. It is a large collection of essays by some of the leaders in social media research and will be released this December.

My current research focuses on privacy and social media; alt-right media manipulation; and micro-celebrity. You can read the papers I've written here or download my CV [PDF, updated May 2017].

I got my PhD from New York University in the Department of Media, Culture, and Communication in 2010, my MA in Communication from University of Washington and my BA from Wellesley College. Click here for a full bio and press clippings.

I like thrift stores, Pomeranians, longform TV dramas, and high fantasy. I'm all over the net in many guises. Tiara.org has been online continuously since 1999.

I am happy to chat with you over email but please do not use Facebook or LinkedIn to contact me.

(c) 1995-2017 tiara enterprises. Last updated May 2017.