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Headshot of Alice Marwick grinning goonily at the camera

Tiara.org is the personal homepage of Alice Marwick, aka alicetiara. I am a social software researcher based in New York City. I study the impact of commercial internet applications on identity and social interaction using ethnographic and qualitative methods.

I am currently the co-Director of the McGannon Center for Communication Research, an Assistant Professor in Fordham University's Department of Communication and Media Studies and an Academic Affiliate at the Center for Law and Information Policy at Fordham Law School. Previously I was a postdoctoral researcher at Microsoft Research New England in the Social Media Collective, and a Visiting Researcher at the Berkman Center for Internet and Society at Harvard Law School.

My first book, Status Update: Celebrity, Publicity & Branding in the Social Media Age (Yale 2013), is currently available from Amazon.com or Yale University Press as a book, ebook, and audiobook. It's an ethnography of how people in the SF tech scene use social media to boost their status and popularity, and how this affects their "offline" lives.

I tend to work on lots of projects at once. I'm currently collaborating with CLIP on a study of online hate speech, defamation, and harassment, which is part of a larger project about online sexism and misogynistic speech; ethnographic work on youth social media use and privacy; and analysis on conspicuous consumption and authenticity involving fashion blogging, Pinterest, and Tumblr. You can read the papers I've written here or download my CV [PDF].

I got my PhD from New York University in the Department of Media, Culture, and Communication in 2010, my MA in Communication from University of Washington and my BA from Wellesley College. Click here for a full bio and press clippings.

I like thrift stores, small dogs, longform TV dramas, and dystopian sci-fi novels. I'm all over the net in many guises. Tiara.org has been online continuously since 1999.

I am happy to chat with you over email but please do not use Facebook or LinkedIn to contact me.


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(c) 1995-2014 tiara enterprises. Last updated March 2014.