links for 2006-07-12

• Advertising Age Virtual Worlds: The Latest Fashion
  Great piece on lifestyle brand extension into Second Life and other virtual worlds. Of course it would be skanky American Apparel who leads the charge. How much would you pay for a virtual sweatshirt?
  (tags: fashion gaming virtualworlds advertising business marketing)
• Guardian Unlimited Interview: Chris DeWolfe cofounder of MySpace
  Nothing groundbreaking, but a couple decent statistics (they claim 54mil users in June) and more “lifestyle portal” talk
  (tags: myspace socialnetworking interview community)
• Three Minds @ Organic: Brands on MySpace
  Excellent list of links to brands using MySpace for promotion. Great resource.
  (tags: marketing myspace advertising business socialnetworking)
• 694 Million People Currently Use the Internet Worldwide According to comScore Networks
  ComScore sez: 700mill (over 15 years old). This is as good a statistic as any.
  (tags: statistics internet research trends global)
• Futurelab – Research – Publications – Social software and learning
  Lengthy and interesting report on the intersection of education’s increased focus on skill set combined with the rise of community-oriented collaborative software.
  (tags: pedagogy socialsoftware research collaborativeculture teaching)
• CBS News poll on what teens do online
  Some good data here, esp. since everyone is still citing the same Pew Internet & American Life stats from 2004.
  (tags: teenagers statistics work research)
• Media Use Statistics: Resources on media habits of children
  Stats cut and pasted from various sources, ranging from 2004-2006.
  (tags: statistics teenagers trends work research)
• 33 Places to Hangout in the Social Networking Era – rev2.org
  A few I hadn’t heard of.
  (tags: myspace marketing socialnetworking socialsoftware)