The SAGE Handbook of Social Media
A full exploration of the state-of-the-art of social media research. Includes 33 chapters from emerging scholars and leaders in the field written exclusively for this volume, including Nick Couldry, Jose van Dijk, Siva Vaidhyanathan, Tarleton Gillespie, Zizi Papacharissi, Brooke Erin Duffy, Alfred Hermida, Jill Walker Rettberg, Jack Linchuan Qiu, Gerard Goggin and many, many others. An excellent text for graduate social media study.
Edited by Jean Burgess, Alice Marwick & Thomas Poell
- Thomas Poell has 18 open-access chapters linked from his personal website
- Read my chapter on Silicon Valley and the Tech Industry [PDF]
- Read Gabriele de Seta’s amazing chapter on “Trolling, and other problematic social media practices” free on the Sage website [PDF]
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(Yes, we know it’s expensive. A cheaper paperback version will be out next year, and in the meantime, check your local library or read the open access links above.)
Status Update: Celebrity, Publicity, and Branding in the Social Media Age
Alice Marwick, Yale University Press, 2013
Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, “Web 2.0” only encouraged a preoccupation with status and attention. Her original research– which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists– explores the culture and ideology of San Francisco’s tech community in the period between the dot com boom and the App store, when the city was the world’s center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques– such as self-branding, micro-celebrity, and life-streaming– to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender.
- Chapter 5: Lifestreaming: We Live in Public (read excerpt at Medium.com)
- Chapter 6. Designed in California: Entrepreneurship and the Myths of Web 2.0 (read excerpt at Wired.com)
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“A must-read for anyone interested in the culture of the tech world and in the techniques of status-building in contemporary digital society.” (Finola Kerrigan, Times Higher Education Supplement)
“A fascinating ethnographic account of Silicon Valley culture and how entwined that culture is in the design of the social media platforms that we use daily.” (Barbara Fister, Inside Higher Ed)